In recent years there has been a phenomenal shift in the makeup industry. What was once a dull scene dominated by a specific few drugstore brands is now a multi-million dollar industry, with everyone from Kylie Jenner to Kat Von D bringing out their own mascaras and lip kits. So, what exactly has changed? The most obvious argument is the landslide of makeup-related social media that is thrust in our faces on a daily basis. Ten years ago, we were all buying makeup, but none of us had any clue how to actually use it. Today, however, we can simply log onto YouTube, and a whole array of makeup tutorials and reviews are right at our fingertips. This rise of makeup bloggers and vloggers is typically what has caused the expansion of the industry, as picture-perfect makeup is something that becomes achievable for all of us. But all this availability comes at a cost – makeup is no longer the cheap asset it once was. With a good quality mascara now setting you back up to $18, it is clear that in order to get hold of the very best, you need to put aside a fair amount of money. Or do you? Take a look at these tips for getting the Instagram-worthy makeup look for a fraction of the price.
Want the makeup you invest in to stretch further? There’s nothing more disheartening than forking out on an expensive foundation, for example, only to find that the whole bottle is empty in a month. A 100ml bottle of liquid foundation should last you a number of months at least, so if you’re going through it that quickly it may be a sign that you are doing something wrong! Pay attention to how much you actually put on your face – if you’re caking it on, try and use less. Plus, less can often be more, and you will look much more natural as a result.