Website Investments to Make

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Are you thinking about creating a blog or website for yourself, or your company? Well, you have come to the right place! Creating a website is a fun and easy way to promote your business online, but it does take a bit of work. Of course, you can go with the bare minimums and not make a ‘fancy’ website, but if you want readers and word of the mouth recommendations, there are a few things that I believe you should invest in to get a return, which means increased traffic, opportunities and sales for you. Check out my list of ways to improve your website and make smart investments:

 

Web hosting and domain name

This is where a lot of first time bloggers and business owners go wrong. You think you are starting a blog to get more readers, but your credibility goes down (a lot) when you do not have your own domain name and do not host it yourself. For example, are you more likely to trust http://www.shoresavingswithpatti.com or http://www.shoresavingswithpatti.blogspot.com? I’m thinking that everyone would trust the words of the first option more than the second, and on top of that, more Google searchers are more likely to click the first option compared to the second.

All in all, it looks better, but it always makes you look more reputable and ‘professional’ as well. Sure, if you create a blog just to document your life, maybe it’s not worth it to you to spend money on a domain name, but if you are trying to make your blog a business, OR if you created a blog for a business and website, you definitely need to make the investment to purchase your own domain name.

 

Next up is web hosting. Web hosting is important because you own your content when you are self hosted. If you have a blogspot account, blogger actually owns your website and if they ever went out of business, your content would be gone. To prevent that from happening, purchase your own web hosting so that YOU have that control over your content. Make sure you research great companies to purchase web hosting from so that you make the right decision for yourself.

 

Theme/Design

My favorite place to buy blog designs from is Etsy. They have custom designs so that you can stay on-brand. The reason buying a design, or theme is important is so you do not blend in with other websites. The key to success is by standing out and one way to do so is by creating a brand ‘look’ for your company. This goes beyond a website design, but a good place to start is by creating a look for your website.

 

Camera

One easy way to make yourself stand out as a website owner is by having premium pictures. There is such thing as using stock pictures and those are always of great quality, but when you use your own camera, it not only makes it more personable, but you are also more invested into your work. Photography can make a huge difference on gaining readers – most like looking at pictures over reading anyway, so if you have good pictures, to them, it is a good article.

 

Computer

This is a given. To own a website, you NEED to own a computer. I love using Mac’s because they are easy to use and they cater to customization. When you look at computers, make sure you choose one that fits all of your needs. Are you traveling a lot? Make sure you do not get a desktop computer. Do you take a lot of pictures and save a lot of word documents, or applications? Make sure you have enough space on your computer for that. There are a lot of questions to ask yourself before buying a computer, but Apple makes it really easy to find exactly what you need, in store and online.

 

SEO

SEO stands for search engine optimization. Search engine optimization and online marketing is essential for any website and business because it is the one thing that will help gain more readers, compared to any other ‘marketing tactic.’ The great thing above improving your SEO is that once you do work on it, your results are there to stay, but SEO is always changing and it takes a lot of time and effort to learn the proper techniques. This is why I think it is smart for some people to invest in marketing professionals to do the job right the first time around!

 

I love the Search Company in NJ, NJ SEO. They are the number one rated digital marketing agency in New Jersey and provide 6+ types of marketing and strategy techniques for their clients. NJ SEO was founded by Dan Anton and Matt Anton, brothers based in New Jersey (Matt) and Dan (Atlanta). Their vision is to become the most respected internet marketing agency and they want to change the way businesses speak, listen, and share online. They have 12 years of experience in marketing, 284 PPC campaigns, 1759 first positions, 27 team members, and 436 SEO campaigns under their belt, and many great reviews on their website and on Google, so you can trust them with all of your SEO and online marketing needs.

Matt Anton and family

 

I am always up for a good deal, but these are investments that I think everyone can use to make their website stand out. What are your favorite investments that you have made for your website? Don’t forget to check out NJ SEO for your online marketing needs!

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